![]() ![]() ![]() Constancy requires pragmatic and innovative methodologies to understand the new circumstances around children, adolescents, and media. It will be important to address the developmental needs of the child or adolescent and not the smartphone in his or her pocket. ![]() Constancy can influence child development, as persistent access to smartphones and reception of messages will affect future generations’ cognition and education, social interactions, emotions, and health. Constancy characterizes media content and use, which can be proactive, incidental, or contextual, exerting positive or negative effects on different users. Constancy refers to the ubiquitous and continuous state of connected screens in the lives of children and adolescents. This article introduces a new construct-constancy-which supplants the previous terms. In the past, researchers would consider media’s impact on youth in terms of three “Cs”: consumption, content, and context. Especially considering the importance of technology in the everyday lives of consumers, employers, and candidates. Top marketing and digital in-demand skills for 2021 are 1. The importance of upskilling for the industry, employers, and candidates (as relayed in the International Labour Organization guidelines and the Department for Education's Employer Skills Survey via means such as Skills Bootcamps, Traineeships, and Apprenticeships, etc.), will aid in the stabilization and recovery of the economy. One thing in common for both current and future outlooks in both fields is, small businesses are feeling the most negative about their future job openings. DMA also reports the future of business recruiting at 39% in both fields, with 54% of medium-sized companies appearing the most optimistic about their future job openings. Questions abound, with one of them being what will the job market look like for data and marketing professionals in the future? According to the Data & Marketing Association (DMA), the current opportunities are at 41% for businesses recruiting in both fields, with 45% of those hiring coming from a large business, 25% from a medium size, and 25% from a small business. The pandemic has shaken and stirred the economic recovery, leaving many with a sense of uncertainty going into the fourth quarter. How Marketers Can Upskill While Recruitment Recovers ![]()
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